BYD Announce European Launch of BEV Trio - Paris Motor Show 2022
BYD, second only to Tesla in global sales of electric vehicles, has officially announced its move to challenge Western rivals on home turf at this year’s Paris Motor Show.
The Chinese automaker started the year with record sales and aims to become the "global leader" in EVs.
Waiting times for electric cars in Europe are sometimes very long and Chinese manufacturers see this as an opportunity for expansion - By bringing its products and innovation to Europe BYD has cemented its stance on expansion and global EV sale domination through the release of three new EVs in across 2022 and 2023.
This will see BYD shift from sales into Europe on a trial basis to a full entry into Europe.
The launch includes the Atto 3, a sport utility vehicle with a 420-kilometer range; the Tang, another SUV; and the Han sports sedan.
With roughly 20% of the world's electric-vehicle sales coming from Europe, this makes it the largest market after China, and with the European Commission having proposed a requirement for all new cars sold in 2035 and beyond to achieve zero emissions this would mean that HEV would no longer be an option in the region.
Prices start at 38,000 euros ($37,386) -- on a par with or below the Nissan Ariya and the Subaru Solterra. The Tang will feature BYD's in-house battery.
BYD sold 320,000 EVs globally in the first half of 2022, coming in behind Tesla on the global standings, but BYD’s edge in making their own batteries will see them benefit significantly when it comes to competitive pricing.
"BYD has offered competitive prices without the help of subsidies," said Zhou Jincheng, lead China analyst at Nagoya-based auto industry research firm Fourin.
The start of 2022 saw an inspired and optimistic start by BYD and the year is set to end on a high – this move into Europe marks a pivotal point in the company's history, the BEV market, and will be sure to create a ripple throughout the industry.